WORK
RESUME
CONTACT
USER EXPERIENCE
& GRAPHIC DESIGN
The logo for Matt Feilmeier, UX Designer

01

Algorithm-based Club Fitting

a user-focused lite fitting, developed for the new and hesitant golfer

UX
/
Ui
A man utilizing the SmartFit from an assist device

02

Golf Tracking Software

track your golf game with powerful statistics and insights, driven by simple input

UX
/
Ui
/
RESEARCH
A man looking at the golf tracking app

03

Club-Fitting App

tech-facing software to assist in club fitting: optimized, redesigned, & expanded to iPhone

UX
/
Ui
Showcasing the app with a golfer in the background

04

Golf Lifestyle Mobile App

a subscription model app for access to exclusive product and coaching

UX
/
Ui
a man using a coaching example for how to putt
Matt Feilmeier
TaylorMade Golf
2015 – Present
UX/UI Designer Digital Apps
2020 – Present
  • Designed and launched a loyalty-rewards mobile app
  • Increased user redemption of loyalty points by 40% through a series of A/B tests on TaylorMade’s eCommerce site and rewards application
  • Improved user engagement with the design of a golf-tracking game mode focusing on minimal golfer input and robust game metrics
  • Optimized a video-based personal coaching app, re-crafting the experience to integrate seamlessly with the TaylorMade lifestyle app
  • Full-app audit and documentation in a line-linked mind-map
  • Development of a unified UI kit and styleguide for a cross-platform wholistic user experience
  • Designed, launched, and monitored user testing of a self-fitting golf app
UX Designer
2017 – 2020
  • Increased AOV and conversion rate with an audit, redesign, and A/B testing of product details page template
  • Increase click-through rate and open rate by implementing a user-focused email strategy with our email team
  • Streamlined the eCom purchase funnel through user research and data analysis
  • Increased fitting-rate and user effectiveness by designing a modular club-fitting app reducing user interaction time by 80%
Web/UX Designer
2015 – 2017
  • Increased usability and revenue by auditing and redesigning TaylorMade’s B2B website, optimizing for tablet use
  • Increased use and decreased customer service calls by auditing and redesigning Trade-In end-to-end user experience
  • Defined and designed a site-wide styleguide
  • Helped manage and direct holiday campaigns, photoshoots, and art direction
designstudio.com
Lead Visual Designer
2014 – 2015
  • Designed a series of website templates for product retailers
  • Audit and redesign of Red Cross’ Virtual Blood Drive Campaigns
  • Brought the agency into mobile-first design thinking
  • Mentor Junior Designer, managing workflow and reviews
Invisible Children
Graphic Designer
2013
  • Managed design of a seasonal campaign and one-off website
  • Hired and managed interns
  • Created pamphlets dropped by helicopter for LRA defectors
Tools
Figma
Adobe Suite
JIRA
Google Suite
Webflow
Trello
Sketch
Skills
User Flows
Journey Mapping
Interaction Design
Wearables
Agile
eCommerce
Native Apps
Mobile Apps
Styleguides
Google Analytics
Information Architecture
Responsive Design
Certificates & Education
certificate of achievement from awwwards.com

Interactive Experiences

AWWWARDS.com

certificate of achievement for completion of UX certification from Baymard Institute

UX Certified: Tier 2

Baymard Institute

Millersville University Logo

Bachelors of art – Focus in Graphic Design

Millersville University of Pennsylvania

certificate of achievement from Neilsen Norman Group

UX Certified: Interaction Design

Nielsen Norman Group